gillette venus.

Love
your skin longer.

With Gillette having recently released a range of razors, the opportunity was presented to design a new free standing display unit (FSDU). The requirements were to promote each razor on its own shelf individually but to also show the range as a whole from an initial glance. Along with the brief, the client provided its brand guidelines as well as packaged design files that make up each product. Bar the template of the FSDU itself, the creative freedom was there to push the new visual to its most effective state.

With a brand so recognisable, this wasn’t a case of reinventing the wheel but being a little more subtle. The use of product assets and some relationship building with print resource, ultimately resulted in a new design that was unique, on brand and stood out from every other end of aisle POS.