Romanian FA.
celebrate
together.
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Ahead of the mens’ Euros 2024, I was called upon by a sports agency for an upcoming pitch. The brief? To promote an alcoholic spirit in partnership with the men’s football team. This idea was to make the football the main focus but show how the two can come together, to form a good combination.
The expectancy was to produce various concepts, which would eventually lead to product promotion, as well as a chance for customers to win Euro exclusive prizes.
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Wanting to make the national side the main focus, the brief consisted of promoting the sport and the product as well as enforcing the greek history of the Alexandrion brand.
Although alot of moving parts that could easily have clashed, the balance was eventually found after 4 pitched concepts. This one would find that balance, with the players becoming the primary promotion, which would then be backed up by the greek border and product inclusion. Identifiable imagery along with a textured font, all made for an eye catching and dynamic pieceof work.
