Pampers.

Baby Dry January.

As part of time working under PGOne, I was given the task to help produce assets for an upcoming month’s campaign. Using the already established branding, I was to create a campaign key visual and accompanying lock up. These would help form the assets to promote the Pampers ‘Baby-Dry January’ campaign, throughout the month.

Working with the client team, I produced various concepts that would make use of different brand colours, icons and logo. Once agreed on something that would be the most versatile, I would create an overall key visual which would lead to proposed activations across both print and digital.

Being a contract role, this was as much as I was bought in to do, however became the makings of marketing that was seen across Instagram, supermarkets and even the on the London Underground
.