mitsubishi.
ring of
confidence.
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Working alongside a creative director, we were tasked with helping Mitsubishi adapt their brand to a family friendly market. Once the concept was agreed, I took the responsibility to become ‘brand guardian’ and produce a large spread of new collateral. From online to the offline pieces, I worked with the client to eventually leave them with a full set of campaign collateral.
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Working with a creative director, we looked to design an enhanced campaign idea - with the request of using existing collateral. Once landing on the ‘halo’ idea, I would then be given brand guardian responsibilities across all collateral, working with different designers to create an entire customer journey. To deliver a campaign from start to finish across different mediums, is now something I look back on with a lot of pride.
