Lastminute.com.

Core Memories.

Set by the company known for it’s quick to grab deals, Lastminute.com were looking for concepts that would ‘encourage people to book holiday packages, by establishing them as 'The Home of #LastMinuteHolidayDeals'.

From here, the only guidance given was to ‘develop a fun concept that will not only be exciting but also uniquely entertaining (and with a touch of our signature pink)’.

The approach here was to take an emotional stance on the creative and make it about the customer. Creating not only relatable copy but also aspiring photography, would hopefully drive a desire to explore the brand.
The concept itself although held within an overaching message (‘core memories...’), has enough flexibility that both the secondary copy and imagery can change when needed. This would help particularly if it were to be adapted to different sizes within other promotional collateral.