Dyson.

the right
choice.

As part of a new business drive with a previous agency, I had been tasked to create a new brand proposition for a business in the B2B sector. Fortunately with Dyson being a local company to the agency, I looked to put together what I thought could be an effective campaign for the brand, in which to sell their range of hand dryers. I would be wanting to present a range of routes, which could help promote their products, however in a way which would be more suitable for the B2B market, rather than the traditional B2C.

I went about putting together 3 routes - all orientated around the air dryer product market. These routes would all take on a different approach and help give options to the client, depending on their messaging preference.
From here one concept was chosen and used to expand upon into potential activations.
From print to digital, I looked to cover the most audience led bases for maximum exposure and success of the campaign.