Dyson.

As part of a new business drive with a previous agency, I had been tasked to create a new brand proposition for a business in the B2B sector. Fortunately with Dyson being a local company to the agency, I looked to put together what I thought could be an effective campaign for the brand, in which to sell their range of hand dryers. I would be wanting to present a range of routes, which could help promote their products, however in a way which would be more suitable for the B2B market, rather than the traditional B2C.