bowmore whisky.
Bowmore on the road.
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To help Bowmore Whisky gain awareness to prospect customers. No matter the size or cost, the business wanted ideas of any and every size.
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Having such an open brief is a rare thing, so I looked to go big and offer conceptual ideas on a experiential basis. Something that would stand out in the market, as well as its surroundings. I began selling in the idea with an AI generated Canary Wharf based whisky barrel. This would be used for those to experience the sights and smells of a whisky cellar - as well as try the product itself. I then accompanied that with an ‘on the road’ museum. A converted articulated truck that would act as a walkthough of the company’s
history - offering whisky tasting and an overall immersive experience to the Bowmore brand.
