bosch.

Bosch are a household name and although sell heavily in the B2C market, they also depend on a large B2B operation. A sector of this involves their custom made braking systems. Being a company who were once creators of ABS braking, their reputation on this industry and products are highly regarded. Although having this reputable products, it was client’s ask that we create a campaign that can overarch what they do and how they do it. As well as the parts, a key selling point are the trained technicians; and it’s this collaboration that the client wanted a visual identity for.

Being a pitch campaign, this was a great chance to bring new ideas to a company that were looking for experimentation. In turn it was the job of myself and an in-house copywriter to produce something that could market both product and workforce together. Once having a concept (‘brake symbol’) signed off for a second pitch stage, it led to forming a small image library. This would show how the concept could be expanded as well as having a leading key visual. Together with redesigning the current product website, the final presentation bought together a project that I was proud to put forward and see from start to finish with confidence.